Where we started:

The site had been updated and managed on an ad hoc basis thus creating a less than ideal user experience. The main task is reorganizing the existing information in a more thoughtful structure with an increased feature set creating better site usability. 

The site had undergone a few minor variations over the years:

The clear strength of the existing website was its content. Its downfall was the lack of organization and its outdated design. The first task in the website redesign was to create content hierarchy throughout the site and on each page. The visual design challenge was maintaining the existing identity through color and typography while giving the site a modern feel.